In part six of “SEO for Lawyers: The Attorney’s Guide to Search Engine Optimization for Law Firms” we discussed how to examine your search competitors’ meta keywords tag. In this lesson, we will start discussing a basic method for performing keyword research by first covering the keyword research formulas that will be used in the [...]
In part four of “SEO for Lawyers: The Attorney’s Guide to Search Engine Optimization for Law Firms” we discussed the basics of market segmentation as it applies to SEO for lawyers. In this lesson, we will discuss the fundamentals of preliminary competitive analysis before going into the details of keyword research.
In part 1 of “SEO for Lawyers: The Attorney’s Guide to Search Engine Optimization for Law Firms,” we covered the “Why” and “What” of SEO. In part 2 of SEO for lawyers, we briefly explained how search engines find and organize information. And in
In part 1 of “SEO for Lawyers: The Attorney’s Guide to Search Engine Optimization for Law Firms,” we covered the “Why” and “What” of SEO. In part 2, we briefly explained how search engines find and organize information. Today, however, we are going [...]
The Search Starts with the Crawl. Google and other major search engines use Spiders/Robots to crawl the web and compile their index. Googlebot will essentially visit a web page, record the content, and follow links on the page to other sites. The recorded information is then placed into an index/database and arranged according to the search engine’s algorithm…