Local Search Ranking is Important for Law Firms and Attorneys
Local search optimization has become an increasingly important component of effective search engine marketing for solo attorneys, law firms, and businesses around the world. Whether or not one lists well in Google Places, formerly known as Local Business Center, can seriously effect search traffic to a law firm website.
When one does a Google search for a competitive locally targeted keyword phrase, the chances of a Google Places result preceding the organic search result is good. See the screen shot below.
Did you notice how the Google Places results preceded the natural search results in the screen capture above?
Showing up at the top of a local Google search is rarely an accident. It is usually the result of smart internet marketing choices.
Not every business needs to perform well in Google Places to compete online. For example, a company which can do business through the Internet in all 50 states would not necessarily succeed or fail based on its local performance. However, law firms do need to take their Google Places listing seriously because their business is geographic in nature and usually limited to a particular jurisdiction.
If you want to learn more about Local Search Ranking Factors as determined by leading SEO experts, click here, to read an excellent report by David Mihm.
If you want to know the number one factor as determined by these same experts, it’s claiming your local listing. To start the process of claiming yours, click here.
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