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Conversion Optimization is the science and art of creating an experience for a website visitor with the goal of converting that visitor into a client.

Why You Should Be Interested in It?

When you improve your law firm website’s conversion rate and performance, you will essentially increase the number of leads you get from the same amount of web traffic.

As a result, your cost per web lead will generally go down.

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How Can We Help Your Conversion Rates?

For Our Web Design Clients

LawConsuls generally limits the programming side of our Conversion Optimization Service to our law firm web design clients for two primary reasons: (1) we already know our clients website performance and (2) because it is more efficient for us to work with code that we developed internally.

Conversion Optimization is a service that needs to have a foundational starting point from which to make incremental improvements upon. As such, effective conversion optimization will require gathering performance data for a website through analytics tracking.

Since a new site will not generally have analytic data available for it, it is usually recommended that new clients wait for a period of time before investing too heavily in Conversion Optimization services.

For Law Firm Marketing Clients

If you are not a web design client, you can still use our Conversion Optimization Consulting and Basic Assessment services. If you are interested in purchasing these services, please call Kirk Chocholek at (708) 586-9515.

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How Conversion Rates Can Be Improved

Conversion Rates can be improved in a number of ways such as:

• changing a headline
• changing landing page text
• improving the usability of the website
• improving photo quality
• adding testimonials (where permitted by the Rules of Conduct)
• changing a call to action or its location.
• improving website colors
• designing a new logo
• asking for less info on a web form
• increasing font size

There are many things that can be done to improve conversion rates. However, good conversion optimization can be a timely process requiring continual investments in little improvements.

If you are a current client interested in discussing our Conversion Optimization Service in detail, please contact Kirk Chocholek for more information.