Some may say that it is so easy today to have your own website, that it is almost inexcusable not to have one. Moreover, Web 2.0 allows everyone to easily promote who they are, and what they do to the whole world.
But should Associates have their own Blawgs or websites?
The following post explores the idea of Associate blogging through the fictional story of Joe Associate.
Meet Joe Associate
Joe is a hard worker with a niche legal practice. He graduated from a decent law school a few years back, and was able to find work with XYZ & Associates shortly after. Over the years, Joe has managed to get some good experience, but he has not been considered for partnership because of his perceived lack of rainmaking skills.
Joe, frustrated by his lack of career advancement, decides he needs some professional help.
Through his social networking, Joe hears about a new attorney web design company from a former classmate of his. He decides to contact them for some marketing advice. They recommend to Joe that he start focusing on building his personal brand. Joe follows this advice and sets up his very own blawg using a popular open source blogging platform.
Over time, Joe builds inbound links to his blawg and establishes himself as quite knowledgeable in his niche practice area. Unfortunately, Joe’s employer had a rough quarter, and they need to layoff some lawyers and support staff to survive the economic downturn.
Joe is concerned that he may lose his job, but ultimately, the layoff never comes.
Why?
Joe never got let go because of the perceived value that his blogging and personal branding brought to his employer. Instead, he survived the layoffs while other Associates that were not as concerned with personal branding and client development were let go.
The Blogging Associate Adds Value to His Employer
Perception often influences reality. If Joe is perceived to be more valuable to his employer because of his personal digital branding, he will most likely be more valuable to his employer.
So how did Joe create this value added perception?
He built a strong personal brand through his blawging and Internet marketing activities. A brand that ultimately impressed his employer, and saved him from the layoffs.
Connect with LawConsuls
If you want to stay informed with the latest happenings at LawConsuls.com, subscribe to our RSS feed and follow us on Twitter. If you want to find out how we can help you, take a moment to use our easy to use webform and we’ll get back to you shortly.
