Content marketing, a marketing method which involves the sharing of content with potential customers, has become a favorite form of developing Internet visibility because it has been known to produce results for those who engage in it.
There are generally two primary reasons why a business may engage in content marketing: [...]
In part 1 of “SEO for Lawyers: The Attorney’s Guide to Search Engine Optimization for Law Firms,” we covered the “Why” and “What” of SEO. In part 2 of SEO for lawyers, we briefly explained how search engines find and organize information. And in
In part 1 of “SEO for Lawyers: The Attorney’s Guide to Search Engine Optimization for Law Firms,” we covered the “Why” and “What” of SEO. In part 2, we briefly explained how search engines find and organize information. Today, however, we are going [...]
The Search Starts with the Crawl. Google and other major search engines use Spiders/Robots to crawl the web and compile their index. Googlebot will essentially visit a web page, record the content, and follow links on the page to other sites. The recorded information is then placed into an index/database and arranged according to the search engine’s algorithm…
It seems everyone wants to be listed at the top of a popular search phrase these days — including lawyers. However, the first page of organic search results typically only have 10 available positions for a website to be listed in. Given that most searchers never see the second page, it is highly desirable to be in the top ten…