As discussed in previous posts, in order to properly optimize a lawyer website for search you will first need to know what phrases you will be optimizing for. In order to do this effectively, you will need to do some keyword research before launching an SEO marketing campaign.
An easy place to begin your research is by examining your competitors’ websites…
In part four of “SEO for Lawyers: The Attorney’s Guide to Search Engine Optimization for Law Firms” we discussed the basics of market segmentation as it applies to SEO for lawyers. In this lesson, we will discuss the fundamentals of preliminary competitive analysis before going into the details of keyword research.
In part 1 of “SEO for Lawyers: The Attorney’s Guide to Search Engine Optimization for Law Firms,” we covered the “Why” and “What” of SEO. In part 2 of SEO for lawyers, we briefly explained how search engines find and organize information. And in
In part 1 of “SEO for Lawyers: The Attorney’s Guide to Search Engine Optimization for Law Firms,” we covered the “Why” and “What” of SEO. In part 2, we briefly explained how search engines find and organize information. Today, however, we are going [...]
The Search Starts with the Crawl. Google and other major search engines use Spiders/Robots to crawl the web and compile their index. Googlebot will essentially visit a web page, record the content, and follow links on the page to other sites. The recorded information is then placed into an index/database and arranged according to the search engine’s algorithm…